The SEO services your business NEEDS!

Why is Holistic SEO Necessary?

Comprehensive Strategy: Holistic SEO goes beyond traditional tactics like keyword optimization and backlinking. It considers all aspects of your online presence, including website performance, content quality, user experience, and more.

Long-Term Success: By adopting a holistic approach, you build a solid foundation that can withstand algorithm changes and industry fluctuations. This long-term strategy ensures that your website remains visible and competitive in the ever-evolving digital landscape.

Improved User Experience: Holistic SEO focuses on creating a seamless user experience across all touchpoints, from search results to website navigation. By prioritising user satisfaction, you can increase engagement, reduce bounce rates, and ultimately drive more conversions.

Maximum Online Visibility: With holistic SEO, you can optimize not only for search engines but also for other online channels like social media, video platforms, and local directories. This multi-faceted approach ensures that your brand is visible wherever your target audience may be.

Managed search optimization services are best for clients who want to take a more hands-off approach to SEO and rely on the expertise of an SEO professional to take care of their organic search marketing for them.

SEO optimization services are generally right for you if:

• You want to improve traffic and rankings but don’t want to learn how to do SEO

• You want the efficiency and effectiveness of working with an SEO expert

• You want results faster than you could reasonably produce yourself

• You want to focus on the bigger picture rather than deal with the details of creating content, marketing your business for earned media, or minute technical SEO issues

• You want to make an investment in SEO with the goal of producing business results, not just rankings

My clients love that they can check in once a month with me to get a high-level picture of what’s going on with SEO and focus on the content and results of increased leads and sales. They also love that they don’t have to keep up with the constant changes in the SEO industry and know they have a trusted partner to rely on for the long term.

Ongoing SEO services are typically the best fit for companies that are in competitive niches and need ongoing support to build and maintain rankings. While there are some SEO strategies and niches that don’t require continual SEO improvements, that is becoming increasingly rare as more businesses invest in digital marketing and SEO.

The cost of search engine optimization services varies depending on the complexity and amount of the work being done every month. I focus on offering affordable SEO packages that are priced to be accessible to most businesses.

My SEO services start at $1,500 per month and include the basics that most small businesses need to start ranking for target keywords. Larger businesses tend to spend more per month on SEO.

SEO services pricing and pricing models vary quite a lot across providers but options aren’t always comparable so be sure to ask questions about what you get, who is doing the work, and what results you can expect when comparing SEO pricing.

I require a minimum of a 6-month engagement for most ongoing search engine optimization services. Most of my clients, however, end up staying with me longer than the minimum time frame because they see a return on their investment in working with me.

On average, my clients tend to work with me for a few years as their SEO service provider because they’re extremely satisfied with the results they get from our work together.

To give you a better understanding of what SEO services I provide on a monthly basis for clients, here are some more in-depth explanations:

• SEO Audit - The beginning of our work together starts with an SEO audit and competitor research to get a complete picture of your website’s current SEO. Based on the results of the audit, I create a customised action plan for your site’s SEO to address the biggest, most impactful concerns first and work through what needs to be fixed or altered for better performance.

• Competitor Research - SEO is relative to your competition and knowing what your competitors’ weaknesses and strengths are is the first step to developing a plan to improve your SEO. I analyze SEO for your top competitors in search, closely focusing on content and link building gaps your website might have. Together, we make a plan to help you implement marketing campaigns to beat out your competition.

• SEO Monitoring - Measurement is essential to SEO success and routine reporting is a standard part of all my SEO packages. I set up SEO monitoring to watch for changes in your most important keywords and traffic from search engines to give us an accurate gauge of progress in SEO improvements.

• Keyword Research - Finding the right keywords is somewhat of an art of balancing business goals with ranking difficulties and timelines for success. I help you identify the right keywords for your website with extensive keyword research and identify short-term, mid-term, and long-term goals for your SEO campaign. For customers who also use my paid search services, I use an overarching strategy to incorporate paid and organic together to create one cohesive search engine marketing strategy.

• Keyword Optimization - After discovering the ideal keywords for your business growth, I optimise your website content for those keywords to help your content rank higher in search results. Keyword optimisation includes changing words throughout website copy, adding copy to existing pages, and making changes to your website for SEO purposes.

• Technical SEO - Google and other search engines use specialized code to better understand your website. I create files and code improvements to metadata to help your website better communicate with search engines with basic technical SEO improvements. I can also help advise on how to improve your website’s loading times, mobile-friendliness, and other advanced features that impact your rankings.

• Backlink Audit & Disavowal - Links back to your website can have a negative effect on your rankings if they’re poor quality. I audit your backlinks to find links that may be hurting your SEO and submit a list to Google to remove them from consideration about your site’s rankings.

• Content Reorganisation & Interlinking - Search engines place a high priority on content being easy to find and access and your site’s overall organization can impact your rankings.

• Content Gap Analysis - I audit your website for missed content marketing opportunities based on intensive keyword research and competitor analysis. Together, we develop a list of content opportunities that fit your ideal clientele and can build a positive perception of your brand online.

• Content Strategy - With content gaps in hand, I develop a content marketing strategy that plans out what content needs to be created and the timelines for launching new content to best take advantage of your unique business opportunities. I provide unique content outlines that are easy for you to create optimised content around that appeals to your best customers.

• Competitor Backlink Auditing - Your SEO is relative to your competitors so beating their backlink profile is an important step. I audit your competitors’ links from other websites to find the best opportunities for your website to improve SEO and develop a plan to help obtain links from various websites that link to your competitors.

• Link Building and Link Earning - Backlinks are still an important part of SEO in 2024. I use a variety of ethical practices to help your website earn meaningful backlinks from authority websites. I don't use PBNs of Web 2.0 strategies but instead emphasize strategies that also build your audience, not just SEO.