CASE STUDY - EMAIL CAMPAIGN + FULL FUNNEL

A 5-day flash sale, built from email to checkout

A 5-day campaign built to turn an engaged list into paying customers - using urgency, segmentation, and a connected backend.

Industry
Digital Courses for Bloggers

Campaign Length
5 Days

Tools Used
Kit, SamCart,
Zapier, Teachable

$5,030

TOTAL REVENUE, 5 DAYS

List size
~ 2000

Checkout Conversion
7.08%

Email Open Rate
~ 40-45%

List-to-Purchase
~ 1%

THE SITUATION

A course creator with a warm list and an upcoming season to capitalise on

This client had an engaged email list of around 2,000 subscribers and a digital course priced at $247. The back-to-school window was the right moment for a promotional push - but she needed the full thing built: the strategy, the emails, and the entire SamCart checkout funnel with order bumps and upsells.

UNDERSTANDING THE NUMBERS

Two conversion rates to notice

FROM KIT - EMAIL PLATFORM

~1% List-to-Purchase Rate

~2,000 → 33 purchases
Driven by email timing, segmentation, and messaging.

Not all conversions tell the same story. This is where most campaigns get misunderstood.
This campaign reveals two different levers - email performance and funnel performance. Both matter when you want to understand what actually drove the result.

FROM SAMCART - CHECKOUT PLATFORM

~ 7.08% Checkout Conversion Rate

466 views → 33 purchases
Driven by offer, pricing, and checkout structure.

FROM SAMCART - CHECKOUT PLATFORM

Beyond the core product, additional revenue was captured directly within the funnel:

Order Bump — Content Optimizer Bundle ($17)
27 views → 4 orders (14.81% take rate)
Post-Purchase Upsell — Analyzing & Tracking ($97)
29 views → 3 orders (10.34% conversion)

CAMPAIGN STRUCTURE

Built in two phases, designed to convert

This structure wasn’t accidental; it was designed to build intent before introducing the offer.
The campaign ran over 5 days, with a deliberate warm-up before the sale window opened, and discounts decreased each day to reward early action and keep the urgency real throughout.

PHASE 1 - DAYS 1-2

The Warm-Up

Two emails sent before the sale opened. Built curiosity and reminded subscribers why the course was relevant to them right now, without revealing the offer yet.

PHASE 2 - DAYS 3-5

The Promotional Sale

Three days of sale emails with tiered discount coupons - each day slightly less generous than the last. Early buyers were rewarded, and urgency was real, not manufactured.

THE FULL FUNNEL

From inbox to checkout, every step connected

The emails were only part of the system.
The SamCart checkout was built with an order bump and upsell to increase average order value - all integrated, tested, and live before the first email went out.

Email Sequence + Automation

Kit

A 5-day campaign designed to build intent before the sale opened - starting with a 2-day warm-up, followed by 3 promotional emails with tiered discounts to drive urgency.

Subscribers were segmented throughout, with buyers automatically excluded the moment they purchased - ensuring no promotional emails landed in a paying customer’s inbox.

1

Checkout + Order Bump + Cross-Sell

SamCart

The core offer, Blog Smarter With AI, was supported by tiered daily coupon codes to reward early action and maintain urgency throughout the sale.

The checkout was structured to increase order value without adding friction - using a clean order bump and a post-purchase upsell, both fully integrated into the buying experience.

2

Auto-Enrol + Upsell Delivery

Zapier + Teachable

On purchase, automations triggered instantly — enrolling students into Teachable without any manual steps or delays.

This ensured a seamless transition from checkout to course access, while also supporting the upsell flow without interrupting the customer experience.

3

Post-Purchase Onboarding Emails

Kit

A welcome email was triggered immediately after purchase, followed by onboarding emails to help students get started and stay engaged.

A delayed testimonial request was also built in - turning satisfied customers into social proof for future launches.

4

THE DATA

SamCart results by product

The full breakdown from SamCart across the 5-day campaign window.

WHAT I HANDLED

Every piece, from strategy to send

This wasn’t just execution - it was building a system that could run without friction.

Let’s fix what’s slowing your backend down.

Book a free 30-minute strategy call. We’ll look at what’s working, what’s breaking, and what needs to be rebuilt - so your systems actually support your growth.